Life Authentics

By Basic Sportswear

A Basic Sportswear company

Life Authentics

At Life we pride ourselves on honesty, integrity, customer care, appreciation, loyalty and more. We are all about building long lasting respectful partnerships that last a lifetime. Founded in 1989, we continue to enter new spaces, new categories, and bring new ideas to the table. With innovation and an open mind, the possibilities are endless.

We are a family owned and operating business for over 33 years! To us, our colleagues, associates, partners, vendors are family.

OUR MISSION

At Life Authentics we pride ourselves on treating others with respect. Once respect is given, everything else falls into place perfectly. We make sure that our customers always have an amazing experience with us.

Highest quality only

We are all about quality and the satisfaction of our customers. All while being environmentally responsible.

Our creativity sets us apart from the rest

We create safe, smart, simple to use products that make your life easier.

Seize the Day

We strive to make the most of our days and take nothing for granted.

Accountability

We hold ourselves accountable and put everything we have into making sure our products are loved worldwide.

COMPANIES

Strong Variety of categories and products.